Together with the team at Lime & Lou, I directed the creative vision and led the illustration team, ensuring a cohesive brand identity. My leadership encompassed naming, logo design, user experience, and all visual and messaging aspects, including web pages, print materials, and packaging. Key Highlights: Creative Direction: Unified the artistic and strategic vision of the brand. Collaboration: Partnered with a multidisciplinary team to integrate diverse expertise. Design & Composition: Developed a balanced and aesthetically pleasing brand presentation. Comprehensive Execution: Managed the branding elements across digital and physical formats. Outcome: The project was highly successful, resulting in an enlargement of the company's holdings. Lime & Lou is now known for its distinctive products and engaging customer experience and is growing a diverse range of products and a large base of loyal customers.