Re-branding Leadership: Oversees the entire re-branding process, from brand identity to product and packaging. Visual and Messaging Oversight: Manages the appearance and messaging of ads, videos, websites, print materials, and packaging. Creative Direction: Leads the creative team during shoots, collections, and events. Team Management: Supervises product photographers, fashion photographers, video photographers, video editors, and writers. Comprehensive Project Execution: Ensures cohesive visual and narrative consistency across all media and formats.